Friday, July 2, 2010

Splits for a Cause!

Anyone who has been reading my blog for any length of time probably knows that I lost my best friend Sue this past spring, after a 9-month battle with ovarian cancer.  Because of that, I’m always excited to see what Kelly Ripa and Electrolux are doing to help spread the word about ovarian cancer and raise money for research.  Here’s the latest ---

Usually when we hear the word "split", we think of news of celebrity break-ups, splashed across the cover of tabloid magazines. Well, leave it to our favorite celebrity/brand team to prove that a split can be a good thing!

Kelly Ripa and Electrolux are joining forces once again to celebrate the launch of Electrolux Appliance's new stand-alone refrigerator and freezer - that's right, the familiar duo has split up. And to sweeten the celebration, they're bringing in the "Emperor of Ice Cream" Stephen Bruce, owner and founder of Serendipity 3, the landmark New York City restaurant and dessert spot, into the mix.

Kelly and Bruce teamed up earlier today to make banana splits for a cause.  And now we want you to dig in, with your virtual spoon! Starting today, at, you can build your ultimate banana split using virtual ingredients from classic whipped cream to caramel sauce to rainbow sprinkles. For each "split", Electrolux will donate $1 to the Ovarian Cancer Research Fund as part of its $750,000 commitment to help fight ovarian cancer[1].  

As usual, Electrolux and Kelly find new and fun ways to say thank you to those who support this great cause. Everyone who logs on to the site and builds a split will be automatically entered for a chance to win the daily prize - $50 towards sweet summer treats - and the grand prize:  the new stand-alone refrigerator and freezer from Electrolux. 

So please – I urge you to go and build your own banana split.  It’s quick, easy, and fun and a great way to support ovarian cancer research.  While you’re there, take the time to click through to share on Facebook and Twitter too.  It’s a simple click of the mouse.  The more people we can get to do this, the more money will go toward researching this very scary cancer!  Thanks!

1 comment:

Denise said...

What a great idea! I made my split and shared it on Twitter and Facebook. I probably missed it but do you know if it's possible to enter more than once?

Heidi, this is such a nice way to honor your friend, Sue.

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